Make Wal-Mart Great Again

To Whom it May Concern,

I would like to officially accept the position of the Chief Innovative Officer with Walmart. I am extremely grateful for this opportunity and have a plethora of ideas to make positive contributions to both the team and the company as a whole. It is well known that Walmart has taken a lot of heat the past couple of years regarding low wages. Stories of Walmart workers and their families living paycheck to paycheck, working unreasonable hours, and relying on government assistance for both their rent and health insurance in due time caught the public eye. Workers and activists have pushed for Walmart to raise their unsustainable level of minimum wage, and while Walmart has since raised its minimum wage to $13 an hour, these efforts alone aren’t enough.

Let’s think about the average Walmart consumer. Our own consumer demand is the exact middle-class that Walmart’s predatory employment practices have played a role in hollowing out. Profits are down, not because of the increase in wages, but because workers at both Walmart itself and other low-wage paying companies can no longer sustain a consumeristic lifestyle. So not only should wages be addressed as a reflection of Walmart’s moral compass and general compassion for its own employees, but also as a national issue that directly affects families worldwide and the business’s own consumers. Therefore, I propose that if Walmart wants to continue to thrive and prosper in the realm of retail, we should engage proactively in a national effort to raise the minimum wage level for all workers.

Taking on larger social issues can be and most commonly is compatible with building a stronger business. Walmart should expand its mission beyond treating its own employees well, and evolve into a company that stands against profitable corporations that pay their workers poverty-level wages and force taxpayers to make up the difference in food stamps, Medicaid and subsidized housing. Not only would this be in the best interest of our company, but addressing the social problem of stagnant US wages would benefit society as a whole. In order to execute this expansion of Walmart’s mission, I would like to propose to bring Haines onto our team. His consequentialist perspective on morality could provide pertinent insight when it comes to cost benefit analysis of future endeavors.

Looking at Walmart and their current treatment of employees, Haines would propose that the cost of undercutting wages outweighs the benefits on a national scale. Every additional penny that goes into the pockets of low-wage workers, logistically speaking, is funneled right back into the economy in order to pay for basic necessities such as food, clothing, medicine, transportation, etc. Therefore, increased wages simultaneously benefits the economy as a whole, by boosting consumer demand and creating new jobs. I would also like to bring Spencer and Patxi on board, whose expertise in McDonald’s labor issues would provide imperative insight to this particular innovation. Similar to Walmart’s low wage issue, large fast food chain McDonald’s forced workers to work off the clock and unjustly removed lunch breaks, all to which link back to larger flaws within the franchise system. Walmart has the potential to stand against mistreatment of employees and expand its mission beyond maximizing profit. As the newly appointed Chief Innovation Officer, I would like to make it my goal to do so.


Morgan Machado, CIO



5 thoughts on “Make Wal-Mart Great Again

  1. Great post, Morgan…I agree with much of what you have to say.

    However, I think that Wal Mart can really do a lot more than just increasing the wages of their workers. In my opinion, if workers at WalMart and Mcdonalds are earning $15 dollars an hour for menial work, it discourages hard work, motivation, and can actually lead to increased unemployment and further inflation. Regardless, I think that WalMart should also work to decrease the negative stigma that there are a killer to small, mom and pop type businesses. I think that WalMart should do more to improve the communities in which it operates and stray away from its obsession with cost cutting. If they improve the quality of its products, I believe this would work wonders in bettering the public perception of the organization.


  2. Morgan, great post! I agree with many of the things both you and Brady have said. Even with its horrible reputation, WalMart continues to make enormous sales every day, it would be interesting to see whether their sales would increase if they had a positive image in the minds of the public.


  3. Nice post. I think Walmart has an image problem for sure. It doesn’t seem to matter because they are so huge and have huge power in the economy. If they changed some of their policies, they could improve their image. As I have said many times this year, companies with this much money and size have the power to take some risks in order to help better society. I would like to see more companies do this.


  4. Hey Morgan, I really enjoyed your post this week! I agree with what was said above, and I like how you drew the comparison between Walmart and McDonald’s, because similar issues have surfaced between the two companies. I agree that Walmart should show that they care more about their employees by raising the minimum wage, so alleviate the burden of living paycheck-to-paycheck. Mona mentions that their sales would increase if they had a more positive image in the public, and I would agree with that. I think my post on sustainability discusses how Walmart can benefit from sustainable practices, but that can’t be all it does to improve its image. Great post!!


  5. Great post Morgan! As you talked about it is important for Walmart to take care of its workers because they are consumers as well. The better Walmart treats both their workers and locals, the more chance they have of keeping their business. As a few people have mentioned above, I think it would be interesting to see how much of an impact a better local perception of Walmart would have.


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