If you’ve ever attempted to try on clothes at H&M, you know the lines could be ridiculously long. Luckily, as the Chief Innovation Officer at H&M, I’d propose an innovation to make it a better organization by creating a computerized dressing room – imagine trying on clothes without having to take off the ones you’re already wearing! As someone who shops a little too frequently, I despise fitting rooms, but I despise returning items even more and this would be a way to eliminate both of these problems and be more efficient as well! What this dressing room will do is take a full 360 body scan of the individual that steps into it and create a hologram image in front of you. Then, you select the pre-selected clothing items from the store on the computer and it clothes your hologram with it – voila!
As no one is an engineer / computer science in our class, I’d leave everyone behind (sorry!) and instead lure some of the higher ups who are savvy in coding and holograms from Apple’s headquarters (hologram keyboard, anyone?) away to make this innovation a reality. This will open a new market for jobs related to computer science and engineering and will make shopping a more enjoyable experience for shoppers. In addition, it will decrease the number of inventory items that the company will have to write off as damaged.
John Stuart Mill would most approve of my proposed innovation because taking this action would create a much better experience for shoppers without any negative consequences, which goes along with his utilitarianism beliefs. It will be convenient and save shoppers time while also ensuring the pristine conditions of the garments that are being “tried” on – no deodorant stains, no rips or tears, no spilt coffee, etc. So…who’s ready to head to H&M? I am!