We all know Steve Jobs. Was an American information technology entrepreneur and inventor. He was the was the co-founder, chairman, and chief executive officer (CEO) of Apple; CEO and largest shareholder of Pixar; a member of Walt Disney’s board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT.
In the case of Apple, company for which he is most known for, the brand’s core value, as Jobs says in the presentation of 1997, is not about technology or “making boxes for people to get their jobs done.” Apple’s core value, said Jobs, is this: “We believe people with passion can change the world for the better….and that those people who are crazy enough to think they can change the world, are the ones who actually do.”
The reason why I picked Steve Jobs is because he had a huge impact on our society. As his official biographer described, Jobs was a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.” As a marketing major whose focus is technology, I see him as an example to follow. Don’t you?