After reading the article about Whole Foods, I think I’m going to find a way to write paper 2 about Whole Foods through the lens of one or two of the ethical viewpoints. Here’s what I know so far. Since it’s beginning, Whole Foods has been trying to bring fresh organic food to their customers. Although this is a noble cause, it comes at a price. The food is more expensive, but it is all from organic farms and the animals used for food are treated with respect. Everything they do comes back to their 5 core values that all relate to natural ingredients, customer experience, environmentalism, and value creation via expansion. Whole Foods is well known for paying their executives very low salaries as a statement on fair wages. The Whole Foods approach to groceries was and still is ahead of its time and now other grocers are following suit. I could analyze how ethically sound Whole Foods is through a variety of their practices. I’m not sure if I should look at one of their practices or talk about a few of the more important ones, but I plan on analyzing their practices through an ethical lens.
I think it makes the most sense to approach Whole Foods through the sustainability ethics lens, as Whole Foods is attacking issues that tie directly to sustainable and ethical food practices. Obviously, Whole Foods is ethically sound as opposed to ethically unsound when it comes to sustainability. I’m going to focus my research on the origins of ethical food practices specifically within Whole Foods and how their work has influenced the entire industry to work at a higher standard. How has Whole Foods helped changed the norms for grocery stores? How will Whole Foods potentially influence the future of the food industry? Although these ideas aren’t fully focused yet, at this stage I am sifting through numerous sources to seek some more focus later down the line. I think it would be cool to somehow connect Whole Foods to the changes in the food industry as a whole. How have companies like Whole Foods pushed others to be better? I’m searching with keywords such as, ethics, standards, organic, farming, sustainable and many more.
The main policy the paper will be linked to will be the food laws set out by the FDA. I will try to delve into to discrepancy between the standards of the FDA and the standards of Whole Foods. I could also talk about their compensation practices as it ties into Whole Food’s employee satisfaction. I think the better route would be to talk about FDA standards, but I’m sure other relevant information regarding their employee treatment could bolster my argument.
Sources so far
Google Scholar- The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market – Johnston
Google Scholar- Reflexivity and the Whole Foods Market consumer: the lived experience of shopping for change , Johnston
Addressing sustainability: a strategy development framework- Galbreath