The CEO that I chose to focus on is Blake Mycoskie from TOMS shoes. I know that this is a very cliché answer and TOMS has been the innovator of corporate social responsibilities for years. He is originally from Arlington Texas and he has a vast history of being an entrepreneur. He started five businesses that were all successful before he started TOMS shoes. The first of which was a laundry business that he started after he dropped out of college his sophomore year. This laundry business turned into a hit that ended up generating close to $1 million dollars in sales, makes me wonder why I am still in college… He went on to start 4 more successful business that ended up being bought. The inspiration for TOMS shoes came from a trip Mr. Mycoskie took to Argentina in 2006 where he realized how hard life was for the children that did not have shoes. He then came up with the idea to start a for-profit business that provided shoes for people in need. This business would be revolutionary because it would be completely self-sustaining and not reliant on donations.
The business expanded rapidly as people caught wind of this fascinating idea. Over the course of the next 5 years the company was exceeding expectations and giving shoes to many people in need. Mycoskie noticed that shoes were not the only thing that people needed and he started providing the same sort of “one-for-one” policy as they had with shoes. They have taken many different approaches and no longer just provide shoes for people. They also do sight, clean water, and safer births. These have substantial impacts on the countries and poverty stricken people that they serve. These 4 missions are accomplished through the selling of 4 products, shoes, glasses, coffee and bags. The values that Blake has instilled in the company from day one have been steadily grown and developed into a great corporate social responsibility as well as turning a profit. This aspect is really what I admire most about Blake Mycoskie. He clearly has a gift for having creative business ideas and executing them in the marketplace. He used his “superpower” for good and not evil. It is very rare that a person in today’s society, that has the business sense and talent that Mr. Mycoskie does, to do something good for more people than just himself.
I have always been curious about a company like TOMS. I have never bought their products but I had a general feel for how they ran their company. After looking more into the CEO and the company I am greatly impressed and will strongly consider buying their products.
All information was found on the very helpful TOMS website