The social issue I feel most strongly about is the need for clean water. Known as the clean water crisis or the global water crisis, the scarcity of water will only increase and very few countries will have the ability to have clean drinking water in the next 10-25 years. I think this is an issue worth caring about because as humans we all should have access to clean water, it seems so simple and something that I find myself including and others around me take for granted. This is also a good opportunity for companies to develop into their CSR programs; almost everything can be connected to water including children, poverty, health etc. Starting a company that has the focus of the water crisis in mind would be a company that is stakeholder related but also a company that is current in all economic issues. Starting a company that is driven by the social issue of having clean water correlates well with stakeholder theory because its mission is to do something enriching for the economy, environment and society around them, they are taking in all aspects of how a company effects the world.
Recently I have read many articles that suggest the water crisis is the new oil crisis; that is a scary similarity to make considering all the efforts put towards the oil crisis. The cause of the problem is mainly due to climate change and pollution. Climate change is alternating the weather patterns and water source goes from extremes of droughts and flooding. Only three percent of the earth’s water is fresh, meaning water storage will become difficult very soon and ecosystems will become extinct.
Companies can develop solutions to the water crisis as well as solutions to people having clean water through education and technology. A framework a company could develop would be to devise a campaign to generate knowledge about clean water and how scarce it is for people in developing countries and how scarce it will also become in general. Through educating people there can be practices about saving water and how people can generate solutions themselves through their own ideas and communities. An example of that is recycling rainwater; companies can start initiatives to have recycling rainwater as learning program to its consumers. Also businesses that are food based and source their food from farms can implement a better way of farming irrigation. Farming is actually a main source of wasting water and if farmers can start limiting the amount of water they use, that could help the water crisis dramatically. The technology aspect would be a way cleaning water that is contaminated and making resources last. A company could develop a way of making sure this is done by experimenting with how and what effects water contamination the most.